Toyota’s partnership with U.S. Ski & Snowboard began last season as it stepped in as the title sponsor of the U.S. Grand Prix, one of U.S. Ski & Snowboard’s premiere event properties and the official Olympic qualification series for snowboarding and freeskiing.
With the expanded partnership, Toyota will now have a presence across multiple U.S. Ski & Snowboard events, including the U.S. Alpine Championships and domestic World Cups across all sports. The company will also receive logo exposure on alpine, freestyle and cross country athlete uniforms.
“With a record number of digital impressions and TV viewers last season, U.S. Ski & Snowboard events continue to bring incredible value to our partners and are key in the promotion of our athlete and sports,” said Tiger Shaw, U.S. Ski & Snowboard president and CEO. “Through its expanded partnership, Toyota is demonstrating confidence in its ownership of the Toyota U.S. Grand Prix and a dedication to supporting all of our national teams. We are looking forward to continuing to add value to this relationship.”
Commitment to advanced mobility, innovation and a passion for the outdoors aligns Toyota with U.S. Ski & Snowboard’s organizational vision, and both parties are working together to grow the visibility of winter action sports. In the lead-up to the Olympic Winter Games in PyeongChang, Toyota will also support some of U.S. Ski & Snowboard’s top athletes, including U.S. Snowboard Team’s Chloe Kim and Hailey Langland, and U.S. Freeski Team’s Torin Yater-Wallace and Gus Kenworthy.
“Toyota’s first year as a partner of U.S. Ski & Snowboard was invaluable to us as a brand making its initial foray into the Olympic movement,” said Ed Laukes, group vice president, marketing, Toyota. “Adding the U.S. Ski Team to the mix for this season, especially heading into the Olympic Winter Games in PyeongChang, is very exciting.”
The 2017-18 Toyota U.S. Grand Prix schedule will be announced this week at U.S. Ski & Snowboard Partner Summit.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.