Emotions defy gravity in Nissan’s latest ad campaign featuring the Nissan LEAF and pro wingsuit flyer Roberta Mancino. Although less extreme than weaving through air, EV drivers and wingsuiters alike can find pure exhilaration behind the wheel of the world’s best-selling electric vehicle1.
The new Freedom to Move campaign launched over Memorial Day weekend and features Roberta Mancino, a world record holder professional wingsuit flyer and base jumper with over 10,000 sky dives and 450 base jumps, soaring through the air as well as breezing through traffic behind the wheel of the new extended range LEAF Plus, which offers up to 226 miles of range and more power than ever.
“In the past, a lot of electric vehicle advertising focused on the technology alone and neglected to tell the unique story of how driving an electric car makes you feel,” said Allyson Witherspoon, vice president, Marketing Communications and Media, Nissan North America. “We have found that people who experience EV driving really love the quick acceleration, the quiet cabin and all the intelligent technology that make driving less stressful. It really is a joy to drive an EV and few do it better than our best-selling LEAF.”
Following television advertising, the LEAF Excites digital series will show how consumers react to Nissan technologies such as one-pedal driving with LEAF ePedal, the driver assist technology ProPILOT Assist and vehicle connectivity through the Nissan Connect App. The vignettes also highlight the confidence that comes with the new LEAF Plus range of up to 226 miles Plus2.
“We want the world to discover the fun and excitement of driving electric. Hopefully the authentic reactions of LEAF drivers will help encourage people to try the unique, electric driving experience and discover the new LEAF Plus,” said Witherspoon.
In March, the Nissan LEAF became the first electric car in history to surpass 400,000 sales, solidifying its claim of being the best-selling electric vehicle of all time1. Introduced in 2010, the Nissan LEAF has led the way in making the excitement and convenience of electric driving accessible to non-luxury buyers and was a pioneer in the global shift toward more sustainable mobility.
LEAF is only the first in Nissan’s commitment to EVs and electric driving. As part of the M.O.V.E. 2022 corporate vision, the company has announced it will bring seven new EVs to market globally by 2022.
For more information on the Nissan LEAF and LEAF plus, please visit NissanNews.com.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.
For more information about our products, services and commitment to sustainable mobility, visit
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1.Based on cumulative sales data from Dec 2010 – March 2019
2.EPA range for LEAF S PLUS only. Actual range will vary with trim levels, options, and driving conditions; see Customer Disclosure Form for details.