Mitsubishi Motors Corporation (MMC) today announced it has chosen the name Eclipse Cross for its new compact SUV model to be debuted at the 87th Geneva International Motor Show* to be held in Geneva, Switzerland March 7 through 19, 2017.
Eclipse derives its name from the MMC’s popular specialty coupe model sold in the U.S. from 1989, while Cross is short for crossover.
Eclipse is a word used to describe an astronomical event. Marrying stylish coupe lines with the freedom of movement the SUV genre gives, the Eclipse Cross’ beautiful, dynamic form serves to bring about the same sense of excitement and inspiration as the diamond ring seen immediately before and after a total solar eclipse does. The high-saturation red body color newly developed for the model is also reflected in the name to evoke the brilliance of the prominence seen during the total solar eclipse.
*… Le 87e Salon international de l’automobile Genève 2017. With press days on March 7 and 8, the show is open to the public from March 9 through 19. MMC will hold its press conference from 11:15am on March 7, local time, at the MMC booth.
For more information, please see http://www.gims.swiss/en/ (English)
MMC has set up a special web site at the following URL to provide a variety of information in English about its exhibits at 2017 Geneva International Motor Show: http://www.mitsubishi-motors.com/en/events/motorshow/2017/gms2017/
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. 2017 marks the 100th year of Mitsubishi producing cars. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.