The Jeep® Cherokee and Jeep Compass captured key awards in recognition of their popularity with diverse customers during the 4th annual Diversity Volume Leadership Awards held in Detroit earlier this week.
The awards, sponsored by the National Association of Minority Automobile Dealers and IHS Markit, are presented annually to automobile brands that have the highest new vehicle registrations with multicultural consumers. More than 14 million personal new vehicle registrations were analyzed to identify which consumer groups are winning and driving sales with top global automotive brands.
“At FCA we continue to develop programs that promote diversity across all pillars of the organization,” said Bashar Cholagh, Head of Dealer Network Diversity. “This focus allows us to celebrate and grow the diversity of our customer base through our dealer network, as well as brands and products. It’s a tremendous honor to receive this acknowledgment from our diverse customer communities to lead in the industry for sales of our products among these consumers.”
Awards Earned
- Jeep Cherokee – African American Consumers (highest year-over-year volume growth)
- Jeep Compass – Hispanic Consumers (highest year-over-year volume growth)
- Jeep Compass – Millennials Consumers (highest year-over-year volume growth)
- Jeep Compass – Women Consumers (highest year-over-year volume growth)
About The National Association of Minority Automobile Dealers
The National Association of Minority Automobile Dealers’ (NAMAD) objective is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector, including:
- Increasing the number of minority-owned dealerships in communities across America
- Advocating workplace and supplier diversity in the automotive manufacturing environment
- Supporting minority engagement in the automotive retail sales and service sectors
We are committed to developing strategic relationships and advocating for the advancement of business policies and practices that ensure diversity and economic parity remain a priority in all aspects of the American automotive industry. NAMAD is a 501(c)(3) non-profit, tax-exempt organization headquartered in the Washington, D.C. area. For information on the National Association of Minority Automobile Dealers visit: www.namad.org
About IHS Markit (www.ihsmarkit.com)
IHS Markit (NASDAQ: INFO) is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 business and government customers, including 80 percent of the Fortune Global 500 and the world’s leading financial institutions. Headquartered in London, IHS Markit is committed to sustainable, profitable growth. Automotive offerings and expertise at IHS Markit span every major market and the entire automotive value chain — from product planning to marketing, sales and the aftermarket.
For additional information, please visit www.ihsmarkit.com/automotive or email [email protected].
About Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
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