WHAT: Ford is pleased to serve as presenting sponsor of the 2018 Woodward Dream Cruise – America’s largest annual celebration of automotive history and culture
WHEN: Thursday, Aug. 16 through Saturday, Aug. 18
WHERE: Woodward Avenue, from Ferndale to Pontiac
Media-only parking at Our Lady of La Salette Church, 2600 Harvard Road, Berkley, Mich., with shuttle running between 8 a.m. and 4 p.m. EDT Thursday and between 8 a.m. and 11 p.m. EDT Friday and Saturday
Activity venues include:
- Ford Woodward Dream Cruise Media Club House: 28028 Woodward Ave., Royal Oak, Mich. (Kruse and Muer Restaurant)
- Mustang Alley: 9 Mile and Woodward Avenue
- Consumer activities: Pleasant Ridge Park and Pioneer Park
- Ford Driving Skills for Life: 27659 Woodward Ave., Berkley, Mich. (Westborn Market)
Note: Media credentials/press passes are required for Ford Media Club House entry
Ford activities include:
Reveal of new vehicle: Production vehicle announcement (Ford Media Club House, Thursday, Aug. 16, 10 a.m. EDT)
Opening ribbon cutting: Ribbon cutting followed by police parade to open Woodward Dream Cruise (9 Mile and Woodward Avenue, Friday, Aug. 17, 5 p.m. EDT)
20th anniversary of Mustang Alley: Ford expects as many as 1,000 Mustangs lined up for nearly a mile (9 Mile and Woodward Avenue, Saturday, Aug. 18, all day)
Power lunch: Get to know Ford Performance and Mustang teams (Ford Media Club House, Friday, Aug. 17, noon to 1 p.m. EDT)
Debut of Mustang “JDRF” Bullitt: Raffle sales begin for one-off Kona Blue Mustang Bullitt. Raffle will be held in November to support juvenile diabetes research (Ford Media Club House, Friday, Aug. 17, 2 p.m. EDT)
Bullitt parade: New 2019 Mustang Bullitt and historic Mustang Bullitt models parade down Woodward Avenue (Starting at Our Lady of La Salette Church, Saturday, Aug. 18, 7:00 a.m. EDT)
Eagle Squadron Mustang GT presented to AirVenture auction winner: Vaughn Gittin Jr. delivers one-of-a-kind Eagle Squadron Mustang GT to AirVenture auction winner (Saturday, Aug. 18, 1 p.m. EDT)
Ford Driving Skills for Life: Demonstrations and rides on award-winning program’s vehicle handling course as well as virtual reality and 360-degree video of wheel swap as part of the Share the Road bicycle safety campaign (Westborn Market, Saturday, Aug. 18, all day)
Family fun zone SUV and CUV activation (Pioneer Park, Saturday, Aug. 18, all day)
Ford Owners Club, including Bronco Club and F-Series Club (Pleasant Ridge Park, Saturday, Aug. 18, all day)
Additional media opportunities include:
- First Mustang ever sold, a 1964.5 model, plus 10-millionth Mustang displayed at Ford Media Club House (Friday, Aug. 17 and Saturday, Aug. 18, all day both days)
- Screening of the iconic movie “Bullitt” at unique drive-in theater at Ford Media Club House (Friday, Aug. 17 and Saturday, Aug. 18, both days – show time TBA)
- Original Mustang Bullitt along with new 2019 Mustang Bullitt models available for media to drive at screening of “Detroit: Comeback City” at Ford Media Club House drive-in (Friday, Aug. 17 and Saturday, Aug. 18 at 8 p.m. and 9:30 p.m. EDT both days)
- Right-hand-drive Mustang cruises Woodward with members of Ford Mustang team (Friday, Aug. 17 and Saturday, Aug. 18, all day both days)
- DADA-sponsored scissor lift for media to grab bird’s-eye view for Woodward Dream Cruise (Saturday, Aug. 18, all day)
- Media-only cruise opportunities in Ford police vehicles (Thursday, Aug. 16 through Saturday, Aug. 18, all day all three days)
- Media-only cruise opportunities in vintage Mustang vehicles (Thursday, Aug. 16 through Saturday, Aug. 18, all day all three days)
- Media-only cruise opportunities in Mustang Bullitt and convertibles (Thursday, Aug. 16 through Saturday, Aug. 18, all day all three days)
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 201,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.