– Discover Japan through Deep Local Experiences –

AWAJI, Japan, April 3, 2025 /PRNewswire/ — Awaji Lab, located in Awaji City, Hyogo Prefecture, Japan, has launched a new travel platform called Authentic Japan. It is a platform where navigators who love the region and are familiar with its history, culture, and lifestyle offer unique journeys to those visiting the area, connecting people with one another.

Image:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108640/202504026743/_prw_PI1fl_0szGas5f.jpg 

Birthplace of Japan

Awaji Island, located in the Seto Inland Sea, connected to Honshu and Shikoku islands by the Akashi Kaikyo Bridge, is rich in history and nature. It is described in Japanese mythology as “the first island born in Japan” and is home to the oldest shrine in Japan, Izanagi Jingu.

Surrounded by mountains and the sea, and blessed with long hours of sunshine, this island is home to people who make their living through fishing, farming, and livestock. It offers a deep connection to Japan’s original landscapes and traditional lifestyles. Residents and artisans continue their crafts using seasonal ingredients and crops. The island retains strong traditions, including old customs and the spirit of craftsmanship, which is part of its charm. Authentic Japan was born in a place that encapsulates Japan’s beauty.

What Authentic Japan aims to achieve

Authentic Japan is a platform where navigators, who deeply love their regions and continue transforming themselves, offer unique journeys to travelers visiting those areas, connecting people with the region and one another. It goes beyond typical sightseeing to provide one-of-a-kind experiences that immerse travelers in the unique stories, history, and traditions of each region. Through ongoing dialogue with travelers, regions, and navigators, individuals can feel deep connections with themselves and others, leading to self-awareness and personal growth. Through such journeys, the culture and spirit of the region are passed down, creating new values and connecting to the future.

The management team of Authentic Japan, navigators, and local collaborators are united through a shared passion and mission, connected by “GOEN” (encounters). This connection extends from Awaji Island to the entire country, allowing travelers to experience these captivating and transformative tours throughout Japan. While cherishing the Japanese spirit of “harmony,” it aims to become a bridge connecting Japan with the world.

Pictures: https://kyodonewsprwire.jp/release/202504026743?p=images 

Website:
https://authenticjapan.travel/?utm_source=250331&utm_medium=pressrelease_france&utm_campaign=pressrelease_2025 

Instagram: https://www.instagram.com/authentic_japan_official/ 

SOURCE Awaji Lab