On and off-road cars, trucks, motorcycles, and ATVs
Toyota launches a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out of […]
Toyota owners have long relied on Yakima to carry their favorite outdoor gear. Thanks to a new partnership announced today, Toyota customers now can purchase Yakima’s vehicle racks, bike, ski and boat mounts, cargo boxes, and other cargo management accessories directly from participating Toyota dealers nationwide. Yakima Products, Inc. designs and manufactures top-quality racks and […]
The human touch is key during Toyota’s vehicle development process- especially when fine-tuning ride handling, comfort, and other sensory aspects. There are a few times during development, however, when that hands-on, human touch isn’t always the best solution. That’s why Toyota is using automated vehicle technology during an evaluation of new vehicles known as rough-road […]
Combating major environmental issues facing the global community, such as climate change, water scarcity, resource depletion and habitat loss, in a widespread, meaningful way often starts with small steps. Toyota affirmed its commitment to meaningful environmental contributions through a television commercial showcasing iconic moments in Olympic and Paralympic history. The commercial, titled “Frozen,” aims to […]
Toyota will unleash its next batch of trail-ready four-wheelers on February 8th, 9 a.m. CST, at the 2018 Chicago Auto Show. Get your front-row access here: https://livestream.com/Toyota/Chicago2018
Toyota Motor Corporation (Toyota) announces its plans toward the popularization of electrified vehicles for the decade 2020-2030. Toyota’s electrified vehicle strategy centers on a significant acceleration in the development and launch plans of hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and fuel cell electric vehicles (FCEVs). Toyota has been […]
Nov. 2007… our first team member was hired; Nov. 2011… our first Corolla was built; Nov. 2017… our first decade was celebrated; today… our one millionth Mississippi-build Toyota Corolla rolled off the line. Just weeks after Toyota Mississippi treated North Mississippi to a free concert to say thanks for 10 years, team members cheered today […]
Toyota Motor North America, Inc., announced that it is conducting a safety recall of certain Model Year 2016 and 2017 V6 engine Toyota Tacoma vehicles in the U.S. Approximately 32,000 vehicles are involved. The V6 engine crankshaft timing rotor in the involved vehicles may have been produced with excessive anti-corrosion coating. This could cause the […]
In 2012, Sgt. Joe Mille lost his right leg to a roadside bomb during the final month of his deployment to South Kandahar, Afghanistan, where he was a rifleman and team leader for the Army. But he hasn’t let the injury keep him down. After enduring a rigorous, 15-month stint of rehab, the Sitka, Alaska, […]
Creating an enduring gift to fuel the economic engine of the Tri-State, Toyota announced today that it is donating its Quality and Production Engineering Laboratory on its campus in Erlanger to develop a STEAM-focused education center to serve the Northern Kentucky/Greater Cincinnati region. The vision, a collaborative endeavor involving state and local leaders, is world-class […]
