Subaru of America announced the addition of rising rally talent Oliver Solberg, son of Subaru World Rally Team legend and 2003 World Rally Champion Petter Solberg, for the 2019 American Rally Association (ARA) championship season. The younger Solberg will bring back one of rally’s most iconic pairings – the Solberg name on a blue and […]
SUBARU STORMS INTO WINDY CITY WITH ALL-NEW SEVENTH-GENERATION 2020 LEGACY
Debuts at 2019 Chicago Auto Show Subaru Global Platform: quietness, stability, agility New XT models with 260-horsepower 2.4-liter turbocharged BOXER engine Upgraded 182-horsepower 2.5-liter BOXER engine New tablet-style high-definition STARLINK 11.6-inch Multimedia infotainment system Refined, cavernous interior featuring high-grade materials New Touring trim with genuine Nappa leather Available new segment-exclusive DriverFocus Distraction Mitigation System Advanced, […]
SUBARU OF AMERICA, INC. REPORTS BEST-EVER JANUARY SALES
Subaru of America, Inc. reported 46,072 vehicle sales for January 2019, a 3.9 percent increase compared to January 2018, and the best January in the history of the company. These results continue the automaker’s sales momentum from 2018 where Subaru achieved ten consecutive years of record sales and exceeded 680,000 annual sales – a first […]
SUBARU EARNS THREE AWARDS IN KELLEY BLUE BOOK 2019 BEST RESALE VALUE AWARDS
Subaru of America, Inc. announced that the 2019 Crosstrek, Legacy and Outback won Kelley Blue Book’s 2019 Best Resale Value in their respective categories. The legacy midsize sedan and Outback SUV have secured multiple segment wins over the Kelley Blue Book Best Resale Value Awards’ 17-year history.The Crosstrek, which enjoyed a remarkable 31-percent sales gain […]
SUBARU REVEALS ALL-NEW BLUE AND GOLD RACING LIVERY AND NEW MOTORSPORTS BRANDING
Subaru of America, Inc. unveiled its 2019 motorsports livery, a return to the brand’s signature blue and gold colors with a modern, visually striking star cluster graphic inspired by the world-beating Subaru World Rally Team cars of the 1990’s and 2000’s. The brand also announced a revision to the structure of its U.S. racing activities, […]
SUBARU BRAND LEADS THE INDUSTRY WITH SEVEN 2019 IIHS TOP SAFETY PICK+ AWARDS
Subaru is top brand with seven IIHS TOP SAFETY PICK+ winners 2019 Ascent, Crosstrek, Impreza (sedan and 5-door), Legacy, Outback and WRX earned the TOP SAFETY PICK+ award 2019 Forester earned the TOP SAFETY PICK award All models received a ‘Superior’ rating in front crash prevention when equipped with EyeSight® Driver Assist Technology New criteria for 2019 IIHS awards […]
SUBARU EARNS TOP HONOR IN 2019 ALG RESIDUAL VALUE AWARDS; CONTINUES REIGN AS “TOP MAINSTREAM BRAND”
Subaru of America, Inc. announced it has been honored with the “Top Mainstream Brand” Residual Value Award from ALG, the analytics division of TrueCar, Inc. (NASDAQ: TRUE) and the industry benchmark for projecting future vehicle values and depreciation data. This is the seventh time and fourth consecutive year Subaru has been recognized with this top honor. […]
RSS SUBARU OF AMERICA AND DIRTFISH RALLY SCHOOL RENEW PARTNERSHIP FOR 2019
Subaru of America, Inc. announced a renewed partnership with DirtFish Rally School as its exclusive OEM vehicle partner. Subaru and DirtFish will continue to work together to update the school’s fleet of all-wheel drive WRX STI and rear-wheel drive BRZ models, as well as collaborating on motorsports and driver training activities. Located in Snoqualmie, Washington […]
ALL-NEW SUBARU CROSSTREK HYBRID TO DEBUT AT LOS ANGELES AUTO SHOW
Subaru of America, Inc. introduced its first-ever plug-in hybrid vehicle, the 2019 Crosstrek Hybrid. The highly anticipated SUV offers real all-wheel drive capability in a hybrid package. Arriving at Subaru retailers near the end of this year, the 2019 Crosstrek Hybrid will also feature unique exterior and interior styling and new in-vehicle technology. The new […]
SUBARU KICKS OFF 2018 SHARE THE LOVE BY HOSTING HQ EVENT TO HELP COMBAT CHILDHOOD HUNGER AND FEED ITS LOCAL COMMUNITIES
Subaru of America, Inc. today hosted a special kickoff event to celebrate the return of the Subaru Share the Love Event, the automaker’s annual philanthropic event aimed at supporting charities across the country. Employees at Subaru of America (SOA) headquarters in Camden, NJ partnered with the Food Bank of South Jersey to donate and pack a record-breaking 6,600 […]
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