As the truck that is “built to serve,” the Ram Truck brand is reinforcing its brand values of leadership, integrity and hard work in a new marketing campaign “On to Bigger Things,” including a four-part video series highlighting how the extraordinary capabilities and features of both Ram light-duty and heavy-duty trucks allow customers to push […]
RAM TRUCK BRAND CELEBRATES 10-YEAR ANNIVERSARY AS THE ‘OFFICIAL TRUCK OF CHURCHILL DOWNS AND THE KENTUCKY DERBY®’
The Ram Truck brand is off to the races as the exclusive automotive partner of the 145th Kentucky Derby®. Beginning Saturday, May 4, the brand will showcase the extraordinary 2019 Ram Heavy Duty 2500 and 3500 Limited Kentucky Derby Edition trucks that are packed with power, capability, technology and luxury. “It is with great pride […]
RAM TRUCK LAUNCHES NEW 2019 RAM 1500 CLASSIC WARLOCK
Ram Truck unveiled the 2019 Ram 1500 Classic Warlock. The Warlock pays homage to the original Warlock pickups of the 1970s and offers buyers a well-equipped, factory-customized truck with unique style, capability and value. “The Ram 1500 Classic Warlock is proof positive that value never goes out of style,” said Reid Bigland, Head of Ram Brand, […]