Mitsubishi Motors North America, Inc. (MMNA) announced a new dealer visual identity program that will take effect later this year. As part of the initiative, Mitsubishi Motors Corporation (MMC) will introduce an updated exterior and interior design in approximately 5,000 dealerships worldwide. The program is largely based on the new brand message, “Drive your Ambition”, and […]
2018 OUTLANDER PHEV NAMED NEW ENGLAND MOTOR PRESS ASSOCIATION’S BEST GREEN WINTER VEHICLE
Mitsubishi Motors North America, Inc. (MMNA) earned top honors at the eighth annual New England Motor Press Association (NEMPA) winter vehicle competition with the 2018 Outlander PHEV being named the “Best Green Winter Vehicle.” The all-new 2018 Outlander PHEV, a halo vehicle for the brand, offers both fuel efficiency and rugged capabilities. As a parallel hybrid, it […]
MITSUBISHI MOTORS NAMES NEW COMPACT SUV: ECLIPSE CROSS
Mitsubishi Motors Corporation (MMC) today announced it has chosen the name Eclipse Cross for its new compact SUV model to be debuted at the 87th Geneva International Motor Show* to be held in Geneva, Switzerland March 7 through 19, 2017. Eclipse derives its name from the MMC’s popular specialty coupe model sold in the U.S. […]