For its 10th consecutive year advertising during the Super Bowl, Kia Motors America took an unconventional approach. Instead of the usual celebrity glitz and glamour, Kia used its 90-second spot to honor the working-class spirit of Americans nationwide and reintroduce the brand through its upcoming all-new flagship SUV, the 2020 Kia Telluride1. Kia’s 360-degree “Give It Everything” marketing […]
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