On and off-road cars, trucks, motorcycles, and ATVs
BMW of North America has introduced new dealership and workshop communication technologies aimed at reducing repair and maintenance times at BMW Centers and MINI Dealers, increasing workshop efficiency, and ultimately improving customer satisfaction. When fully implemented this month, the all-new Technical Information System TIS 2.0, together with the Technical Support & Research Assistant TSARA and the new TSARAVision Smart Glasses will […]
BMW Motorrad USA will return to Daytona Bike Week, March 9-16, with a full lineup of BMW motorcycles for attendees to demo, including the all-new BMW F 750 GS, F 850 GS, F 850 GS Adventure models, as well as the new BMW R 1250 GS, R 1250 GSA, and R 1250 RT. Pre-registration for […]
As Americans enjoy the holiday week and prepare for their summer adventures, preparations of a different kind are nearing completion at BMW Plant Spartanburg in South Carolina: the final phases of gearing up for production of the all-new BMW X5, which begins later this summer. Four generations of leadership. As the fourth generation of BMW […]
