The BMW Group is pleased to invite all accredited media to join its press conference for the North American Premieres of several new production models from BMW and MINI as well as two concept vehicles on the occasion of Monterey Car Week and the Pebble Beach Concours d’Elegance in August. The BMW Group press conference […]
WITH TRADITIONAL SPORTING SPIRIT AND BRITISH FLAIR: THE MINI 60 YEARS EDITION
An original that constantly reinvents itself – firmly rooted in tradition yet always open to change: this is MINI, 60 years after the launch of the small British car that brought worldwide popularity to unique properties such as go-kart feeling and the creative use of space. To mark this round anniversary, the premium automobile manufacturer […]
NEW BMW X4 HOMOLOGATIONS FOR PIRELLI TIRES
The robustness of a BMW X-model, combined with the power of a sports car and the aesthetics of a coupé: this is the second generation BMW X4 that premiered at the 2018 Geneva Motor Show. The BMW X4 has a sporty silhouette, with dynamic side lines, a coupé-like roof and wide, flat rear; plus LED […]
REACHNOW LAUNCHES THE FIRST APP TO UNITE CAR SHARING AND RIDE HAILING INTO ONE USER EXPERIENCE
ReachNow, the mobility services division of the BMW Group, became the first company to operate both car sharing and ride hailing within a single app. The company’s suite of mobility solutions is now available in one redesigned and reengineered ReachNow app, creating an ecosystem aimed at easing many of the transportation challenges facing residents of […]
HEROES OF BAVARIA: A COLLECTION OF BMW’S MOST ICONIC RACE CARS OPENS AT THE LEMAY – AMERICA’S CAR MUSEUM
Working with the BMW Car Club of America (BMW CCA) Foundation and the LeMay – America’s Car Museum (ACM), BMW of North America LLC. is helping to launch the “Heroes of Bavaria – 75 Years of BMW Motorsports” exhibit at the museum on the evening of May 12. Seventeen of BMWs most iconic race cars […]
THE FIRST EVER 2019 BMW M2 COMPETITION
BMW Group shows off its latest pride – the BMW M2 Competition. The 2019 BMW M2 Competition replaces the BMW M2 Coupe while retaining the compact dimensions, characteristic BMW M proportions and the BMW M TwinPower Turbo inline 6-cylinder engine, rear wheel drive and a standard manual transmission with an optional M DCT transmission that […]
A LOOK BACK INTO THE FUTURE: THE CLASSIC MINI ELECTRIC
With the world premiere of an extraordinary car on the eve of the New York International Auto Show (March 30 to April 8, 2018), the British car manufacturer MINI once again demonstrates its appetite for purely electric driving with a new take on an icon. The classic Mini Electric combines the historic look of the […]
DELIVERED AS PROMISED: BMW GROUP MEETS PLEDGE TO DELIVER 100,000 ELECTRIFIED VEHICLES IN 2017
The BMW Group has delivered more than 100,000 electrified vehicles to customers worldwide in 2017, as promised at the beginning of the year. This underlines the company’s leadership role when it comes to electro-mobility. An eye-catching light installation will mark this milestone on the road to the mobility of the future, with the BMW Group […]
THE BMW GROUP AT CES 2017 IN LAS VEGAS
The BMW Group will provide another glimpse into the interior of the future at the Consumer Electronics Show (CES) 2017 in Las Vegas with a selection of trailblazing concepts and revolutionary technology. The BMW HoloActive Touch system, for example, will be making its debut at the show. This innovative interface between the driver and vehicle acts […]