TOKYO, March 22, 2025 /PRNewswire/ — From March 11-14, Costa Rica showcased the best of its food industry at the 50th edition of FOODEX JAPAN, one of Asia’s most prestigious food and beverage trade shows.

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This year, ten Costa Rican companies – Frutas Doña Mara (Frozfrut), Grupo VISA, Don Beto Specialty Coffee-Pura Vida Coffee Japan, Tertulia Brugge, Fructa CR, Compañía Frutera La Paz, Todo Natural S.A., Tropical Paradise Fruits Co., Sibö Chocolate and Cacao Nahua JPB S.A. – together with the Costa Rican Foreign Trade Promotion Agency (PROCOMER), presented a diverse selection of products ranging from frozen and dehydrated tropical fruits, to specialty coffee, gourmet chocolate and banana and pineapple derivatives, reaffirming the country’s position in the Asian market as offering innovative, sustainable products of the highest quality.

“Costa Rica seeks to reaffirm the country’s position as a reliable and high-level supplier in the Asian market. The quality and added value characterizing the 260+ exporting companies in the food sector allows us to compete in a market as demanding as the Japanese market, and this trade fair is the ideal place to position our offerings,” said Mario Saenz, Export Development Manager of PROCOMER.

This year also highlighted the participation of companies led by women (50% of the total) and the debut of four companies at FOODEX, reflecting the dynamism and diversity of the Costa Rican export sector.

Enid Abarca, representative of Frutas Doña Mara (Frozfrut), taking part for the first time, commented: “For Frozfrut, participating in FOODEX 2025 is a key opportunity to showcase the quality of Costa Rican products in the attractive Japanese market. We aim to consolidate business relationships, explore new opportunities and continue to innovate in order to respond to global industry trends.”

In addition to exhibiting exports, the Costa Rican delegation took advantage of this trade fair to visit points-of-sale which are strategic in Tokyo, in order to analyze consumption, competition and product presentation trends.

Marianella Chaves, Export Manager of Todo Natural S.A., added: “From the perspective of a producer of dried fruit snacks, at FOODEX 2025, Todo Natural S.A. is trying to consolidate the presence of its products in the Japanese target market, highlighting their quality and versatility. Our goal is to strengthen existing business relationships and explore new opportunities in this demanding market.“

In addition, during the four-day trade fair, the esencial COSTA RICA country stand featured a coffee bar run by a professional barista offering tastings of Costa Rican coffee, recognized worldwide for its quality and exceptional flavor.

For Costa Rica’s participation at this trade fair, PROCOMER provided personalized advice to companies on topics such as business culture, market entry requirements and consumer trends.

Attended by more than 70,000 visitors and companies from over 60 countries, FOODEX JAPAN has become a key backdrop for the internationalization of Costa Rican products.

Photo – https://mma.prnewswire.com/media/2643645/Image__30.jpg

SOURCE Promotora del Comercio Exterior de Costa Rica (PROCOMER)