The past and future met with the introduction of the next-generation Chevrolet Silverado at an event celebrating the first 100 years of Chevy Trucks. Many in attendance were Chevy Truck Legends members, some of the brand’s most passionate owners.
“Our owners’ passion for Chevrolet trucks is truly humbling,” said Alan Batey, president of GM North America, and global head of Chevrolet. “Many of our owners depend on their trucks for work and play, personalize their trucks in astonishing ways and pass their loyalty for Chevy Trucks down from generation to generation.
“For the Chevy Truck Centennial, we wanted to recognize the customers who have made Chevrolet part of their lives, and have them help kick off the next 100 years of Chevy Trucks.”
The 2019 Silverado 1500 is all new from the ground up and leverages Chevrolet’s experience building more than 85 million dependable, long-lasting pickups. It also reflects feedback from more than 7,000 people on what they wanted in their next truck — the most customer research in the company’s history.
The 2019 Silverado’s strong, modern design advances Chevrolet’s history of industry-leading pickup design. It’s a legacy built on decades of experience with models such as the Advance Design trucks of the 1950s and the C/K series of the 1960s. Those trucks set the standard for pickup design in their eras, and currently are some of the most coveted vintage trucks on the market. The next-generation Silverado is poised to change the face of trucks again, with a breakthrough design that is unmistakably Chevrolet.
The new Silverado also delivers improved capability and performance. For example, a higher-grade alloy is used in the roll-formed, high-strength-steel bed floor, contributing to a bed that is more functional and lighter weight. This use of mixed materials and advanced manufacturing is evident throughout the Silverado, resulting in a significant reduction in total vehicle weight and improved performance in many measures.
As no two truck customers are alike, the next-gen Silverado will offer an expanded range of models, more engine/transmission combinations and more technology and convenience features to help customers find their ideal truck.
The new Silverado LT Trailboss is one of eight 2019 Silverado models. It integrates the off-road equipment of the Z71 package as well as a two-inch suspension lift. Unlike aftermarket lift kits, the Trailboss suspension is fully tested, validated and warrantied by Chevrolet.
The 2019 Silverado will make its public debut in January at the North American International Auto Show in Detroit, exactly 100 years after the first Chevrolet trucks were delivered to customers.
ABOUT CHEVROLET
Founded in 1911 in Detroit, Chevrolet is one of the world’s largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.