Mitsubishi Motors North America, Inc. (MMNA) reported February 2018 sales of 12,973 units sold, up 18.8 percent over February 2017, its best month since 2007. For the calendar year, total sales reported are 21,453, up 23.4 percent over the same period in 2017.
February’s huge sales month attests to the love customers have for Mitsubishi’s CUVs. Outlander had its best month ever in MMNA history with 5,290 units sold, up 44.3 percent over February 2017. Outlander Sport sales came in at 5,377, up 145 percent over February 2017 and also posted its best month ever.
Mitsubishi’s family of crossover CUVs is growing. The 2018 Outlander PHEV is in full stock and available at showrooms across the country. The much-anticipated, all-new 2018 Eclipse Cross CUV started to arrive in February, and will be at dealerships nationwide this month.
“While the industry remains relatively flat in terms of sales growth, Mitsubishi’s sales momentum continues, and only looks to get stronger with the arrival of the Eclipse Cross,” said Don Swearingen, executive vice president and chief operating officer, MMNA. “We are seeing tremendous demand for Mitsubishi CUVs in our showroom and our dealer body is working hard to fill customer needs.”
For more information on Mitsubishi Motors, please visit media.mitsubishicars.com.
| February | YTD | |||
| 2018 | 2017 | 2018 | 2017 | |
| Mirage | 1323 | 2835 | 2426 | 4146 |
| Lancer | 611 | 2225 | 1289 | 3693 |
| Outlander Sport | 5377 | 2198 | 8756 | 4188 |
| Outlander | 5290 | 3665 | 8310 | 5353 |
| Outlander PHEV | 323 | 0 | 623 | 0 |
| Eclipse Cross | 49 | 0 | 49 | 0 |
| Total | 12973 | 10924 | 21453 | 17381 |
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. Mitsubishi has been producing cars for over 100 years. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.