Mitsubishi Motors North America, Inc. (MMNA) announced a new dealer visual identity program that will take effect later this year. As part of the initiative, Mitsubishi Motors Corporation (MMC) will introduce an updated exterior and interior design in approximately 5,000 dealerships worldwide.
The program is largely based on the new brand message, “Drive your Ambition”, and is intended to provide a better customer experience in a high-quality retail environment. The design features striking black, white and gray color schemes with dynamic red lines as an accent.
“This is the first dealer visual identity update in 16 years and we are confident it will bring a new energy and a uniform look to our dealerships across the country,” said Marv Baisden, Senior Director, Dealer Relations, MMNA. “Dealers are very excited about the upgrade and we look forward to seeing the first dealerships showcase the design this Fall.”
Lewisville Mitsubishi in Lewisville, Texas will be one of the first dealerships to incorporate the new visual identity into their dealership. They are currently building an exclusive 35,000 sq. ft. dealership on 5 acres outside of Dallas. The facility’s target completion date is scheduled for October 2018. MMNA plans to replicate this new design in 25 dealerships by the spring of 2019 with the remaining stores to follow in the coming years.
Mitsubishi has partnered with its dealership sign vendor, Architectural Graphics Inc., to execute the visual identity program.
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. Mitsubishi has been producing cars for over 100 years. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
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