Jaguar announced the launch of a new campaign for the 2018 Jaguar F-TYPE to bring excitement to the two towns of Dull, Perthshire in Scotland and Boring in Oregon, U.S.
Jaguar selected two residents of Boring, and another pair from Dull, to inspire some excitement in each of the chosen towns. Each pair was given a new 2018 Jaguar F-TYPE R, the most dynamically capable and performance-oriented sports car in the Jaguar family line up, to add a little adventure and excitement to their lives by turning everyday journeys in Dull and Boring, including visits to local stores, coffee shops and gas stations, into a thrilling ride.
Dull, with a population of only 200 residents, sits nearly 75 miles north of Scotland’s largest city of Glasgow. Boring sits approximately 21 miles east of Portland, Ore., and is home to 8,000 residents. The two towns, united by unexciting names, formed an international alliance in 2012 to boost the profile of each town, and celebrate the annual public holiday – Dull and Boring Day – on August 9.
“The Jaguar F-TYPE is our performance sports car, so we wanted to demonstrate how the vehicle can excite the senses and enhance everyday driving experiences,” said Joe Torpey, Communications Manager, Jaguar Land Rover North America. “Bringing the F-TYPE to the cities of Dull and Boring allowed us to have a bit of fun with the brand in a way that was relatable for Jaguar consumers in the United Kingdom and the United States.”
The 2018 Jaguar F-TYPE offers driver-focused technologies and a broader model range than its predecessors, now comprising of 24 derivatives that include an all-new turbocharged 296hp Ingenium four-cylinder entry model, a number of supercharged V6 options, and the 200mph2 all-wheel drive 575hp V8 powered F-TYPE SVR.
Additional updates to the 2018 F-TYPE now include standard Jaguar InControl® Touch Pro™ infotainment which, thanks to its fast processor and automotive Ethernet connections, supports a number of additional apps and driver assistance technologies3. Debuting on the refreshed 2018 F-TYPE, Jaguar also now offers GoPro® connectivity on all 2018 model year vehicles equipped with the InControl Touch Pro™ infotainment system3. Called ReRun, the new app is designed to be used off-highway, sourcing telemetry data from the car; measuring speed, lateral acceleration, gear selection, throttle and brake position, and overlaying this information into an easy to digest dashboard on video filmed with the GoPro camera paired and mounted to the car4. The high quality video – including a unique ‘highlights’ section – can be downloaded to the driver’s smartphone, creating a shareable record or the driver’s successes on track.
The 2018 Jaguar F-TYPE will be available later this year priced from $59,9001. For additional information or to configure your own vehicle, visit www.JaguarUSA.com.
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(1) All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Jaguar Retailer for details.
(2) F-TYPE SVR Coupe top speed is 200mph. F-TYPE SVR Convertible top speed is 195 mph.
(3) Do not use Jaguar InControl® features under conditions that will affect your safety or the safety of others. Driving while distracted can result in loss of vehicle control.
(4) Driving while distracted can result in loss of vehicle control. Do not operate, adjust or view the navigation or multimedia systems under conditions that will affect your safety or the safety of others. Only use mobile phones, and other devices, even with voice commands, when it is safe to do so
About Jaguar
Jaguar is a premier manufacturer of luxury sedans, sports cars and SUVs offering unparalleled design with tremendous performance. The company’s vision throughout its storied 80 year history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today’s Jaguar lineup consists of the Jaguar XE and XF sports sedans, the XJ full-size luxury sedan, the two-seat F-TYPE sports car and a line of performance SUVs, the E-PACE and F-PACE. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich and Solihull manufacturing plants in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Jaguar website at www.jaguarusa.com.
About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.
The company employs over 40,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.
At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3.5 billion (USD$4.5 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold over 583,000 vehicles in 136 countries, with nearly 80 percent of our vehicles produced in the UK being sold abroad.