Chevrolet revealed its first-ever Silverado Class 4, 5 and 6 chassis cab trucks today at NTEA The Work Truck Show – three supremely capable conventional cab models will be the most customer-focused trucks of any major competitor.
“Chevy’s designers and engineers were obsessed with making this Silverado the most customer-focused medium duty truck of any major competitor,” said Ed Peper, U.S. vice president, GM Fleet. “By customer-focused, I mean work-ready trucks that are easy to upfit, easy to drive, easy to service and easy to own.”
The Trucks Dealers, Customers and Upfitters Asked For
The input of fleet managers, truck drivers, upfitters, technicians and Chevrolet dealers drove the development of the new Silverados.
“It’s not just numbers on a spec sheet that make us different and better,” said John Schwegman, director of Commercial Product and Medium Duty at GM Fleet. “These new Silverados are designed to solve the most common upfit and ownership challenges fleets have with many of today’s medium duty trucks.”
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Proven Power
The Silverado will be available in 2WD and 4WD and will be powered by a 6.6-liter Duramax diesel engine with 350 horsepower and 700 lb.-ft. of torque and Allison transmissions with a Power Take Off (PTO) option.
“When you consider all of the flexibility, capability and durability we have engineered into the Silverado, along with the proven power of Allison transmissions and the Duramax diesel engine, we have a medium duty truck line that will appeal to both Chevrolet loyalists and competitive owners alike,” said Schwegman.
The Most Connected Medium Duty Truck
The Silverado will also be the most connected commercial truck available, thanks to options that include OnStar and Commercial Link, a built-in 4GLTE Wi-Fi hotspot (paid data plan required), wireless cellphone charging, Bluetooth and support for Apple CarPlay and Android Auto.
Production and Ordering
Production of the new Silverado begins in late 2018. Order guides will be available this spring and pricing will be announced this summer. More than 400 commercially-focused Chevrolet dealers are expected to carry the new Silverado line.
GM Fleet Momentum
The launch of the All-New Silverados will build on the momentum Chevrolet and GM Fleet have been building over several years.
“Chevrolet’s return to the conventional cab medium duty segment is part of a multi-year strategy to earn the business and loyalty of Commercial and Government customers by expanding into new product segments, delivering innovative business solutions, superior value and an exceptional customer experience,” Peper said.
In 2017, GM Fleet delivered nearly 300,000 units to Commercial and Government customers – the most since 2008 – and gained almost 1.4 percentage points of market share.
Chevrolet has been the growth engine:
- Chevrolet’s three-truck pickup strategy, built around the Colorado mid-size pickup and the Silverado ½-ton and 1-ton models, has made General Motors the leader in pickup deliveries for four consecutive years.
- New dedicated Commercial and Government products, including the Colorado box-delete and Low Cab Forward, have helped turn the brand into a “one stop shop” for fleet managers and small businesses.
- Chevrolet has been the broadest portfolio of B20-capable diesel-powered cars, crossovers and trucks in the industry, including the Chevrolet Cruze, Equinox, Silverado 2500HD and 3500HD, Express, Low Cab Forward – and now the new Silverado in class 4,5 and 6 configurations.
- A very strategic and disciplined approach to the daily rental market helps to support resale values.
“It’s a fact: The more choices we offer truck customers, the more we drive sales across our entire portfolio. That’s because brand and dealer loyalty run deep in this business,” Peper said.
ABOUT CHEVROLET
Founded in 1911 in Detroit, Chevrolet is one of the world’s largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heartbeat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
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