On and off-road cars, trucks, motorcycles, and ATVs
The new 2019 Ford Edge with available all-wheel drive is smart enough to detect various driving conditions and automatically shift between two-wheel and all-wheel drive. The feature provides all-wheel-drive traction when it is needed, and helps reduce fuel consumption when it’s not. The system is called all-wheel-drive disconnect, a first-for-Ford technology that uses a form […]
Nissan is introducing Safety Shield 360, a suite of six advanced active safety and driver-assist technologies, as standard equipment on all of its top-selling models by 2021, representing more than one million vehicles annually. “Our philosophy is to bring Nissan Intelligent Mobility technologies to market in our most popular and affordable vehicles,” said Denis Le […]
Subaru of America, Inc. has announced that the nation’s first college degree in Subaru automotive technology will be offered at Mt. Hood Community College (MHCC) in Gresham, Oregon, starting this fall. Created in partnership with the Mt. Hood Community College Automotive Technology program to meet the rising industry demand for Subaru automotive technicians, the two-year, […]
Mecum’s recent collector-car auction in Louisville proved to be another notch in the success column with 417 of 562 vehicles hammering sold Sept. 7-8 for more than $8.4 million in overall sales and a 74 percent sell-through rate. Sales were topped by two 2018 Dodge Challenger SRT Demons, both of which boasted just double-digit mileage […]
Ram is celebrating its agricultural bonds with a new edition designed specifically for America’s farm families. The 2018 Ram Chassis Cab Harvest Edition is an agricultural market-specific truck and is visually distinguished by two limited-availability colors: Case IH Red and New Holland Blue (Brilliant Black and Bright White also available). “Addressing a direct request from […]
Automaker Releases a Series of New Short Form Spots to Bring to Life Everyday Family Tips Subaru of America, Inc. today debuted a new creative campaign centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase the automaker’s latest three-row SUV and give viewers an intimate look into the lives of three […]
The upgraded 2019 Ford F-150 Raptor has picked up a new feature – Trail Control. It’s like cruise control for off-road driving. This new innovation manages throttle and braking, allowing drivers to focus on steering through challenging off-road conditions. It makes taking Raptor through the rough stuff more fun than ever. Trail Control can be activated […]
Efficiency meets supremacy: the drive portfolio of the new BMW X5 is to be extended in the course of 2019 with the addition of a plug-in hybrid system. The new BMW X5 xDrive45e iPerformance combines a model-specific in-line 6-cylinder petrol engine featuring BMW TwinPower Turbo Technology with the very latest BMW eDrive technology. Consistent progress in the area […]
The BMW Group announced the introduction of the BMW Intelligent Personal Assistant — a new proprietary in-car AI assistant that will enhance the BMW driving experience. The always on-call technology platform is an intelligent, digital character that responds to the prompt “Hey BMW” and has the ability to serve the driver in a range of […]
You’d think after 28 years of working for the same company that nothing would surprise me. I’ve been fortunate enough to work for Ford across many amazing teams on many exciting assignments, most recently leading development of the next-generation Mustang. But earlier this year I received a call that would challenge everything I thought I […]
