On and off-road cars, trucks, motorcycles, and ATVs
Young and old, aspiring and experienced, female and male: everyone has an adventure that they dream of taking someday. To inspire people to seize the moment, BMW Motorrad USA and M&C Saatchi LA have captured the freedom and joy of the open road in the short film – The Someday Ride. It debuted on social and […]
BMW Motorrad USA will return to Daytona’s Bike Week, March 10-17, with a full lineup of BMW motorcycles for attendees to see and ride, including the new BMW G 310 GS (BMW’s second entry in the smaller displacement segment) and new K 1600 Grand America (a touring bike developed with the American market in mind). […]
The Quail Motorcycle Gathering presented by GEICO Motorcycle, a Peninsula Hotels Signature Motoring Event, will partner with “Welcome Home Heroes Foundation” to bring two charitable events to the weekend of the annual show. Featuring special guest and 2017 “Legend of the Sport” Kenny Roberts, a reception and dinner will take place on Saturday, May 5th at Quail […]
Round 2 of the AMA Supercross series, held at Houston’s NRG Stadium, was an exciting one for Team Honda HRC, as Ken Roczen put together an impressive ride, leading much of the main event and finishing second in only his second race back after nearly a year off due to injury. When the gate dropped, […]
BMW Motorrad reported sales of 13,546 motorcycles for 2017, down just 1.3% from the 13,730 motorcycles sold in 2016. However, despite the slight downturn, BMW outpaced the rest of the motorcycle industry (which was down 3.2%) and its relevant competition (which was down 6.3%). Sales of BMW motorcycles increased 37.3% in December 2017 (1,270 units) […]
BMW Motorrad USA has expanded its Race Contingency Program for 2018 by offering current and prospective BMW racers incentives to compete on more models and race series than ever before. In addition to offering race rewards for riders competing on the bestselling BMW S 1000 RR superbike in the MotoAmerica Series, BMW Motorrad USA is […]
Following record sales in 2017, this year’s 27th annual Mecum Las Vegas Motorcycle Auction will feature an estimated 1,750 antique, vintage and collectible motorcycles to cross the auction block Tuesday, Jan. 23 through Saturday, Jan. 27 inside the South Point Arena and Equestrian Center and Priefert Pavilion. The extravaganza has become an annual gathering of […]
The Quail Motorcycle Gathering presented by GEICO Motorcycle, a Peninsula Hotels’ Signature Motoring Event, has announced three special classes to celebrate its 10th Anniversary on May 5, 2018, along with a host of activities for hardcore riders and casual bike fans alike. Each year, The Quail Motorcycle Gathering draws thousands of guests to the stunning Quail Lodge & Golf Club grounds for a […]
HONDA ANNOUNCES 2018 RED RIDER REWARDS PROGRAM American Honda announced details of its 2018 Red Rider Rewards program, which makes funds available to Honda racers based on their results in supported amateur and professional racing series. The package continues to evolve to provide support to riders in a variety of series across the country. Among […]
BMW MOTORRAD USA REVS UP MINNEAPOLIS THIS WEEKEND AT THE PROGRESSIVE INTERNATIONAL MOTORCYCLE SHOW Several all-new 2018 Model Year BMW motorcycles made their Minneapolis debut this weekend when the Progressive International Motorcycle Show rolled into the Minneapolis Convention Center, December 8-10. Featured motorcycles included the new 215 hp BMW HP4 Race limited-volume, supersport motorcycle (BMW’s […]
