Toyotathon is back for its 38th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a family’s multigenerational story. “R+S” premiered Tuesday night, November 28, on NBC during “The Voice” in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot comes at a time when […]
THE FIRST-EVER 2019 BMW i8 ROADSTER AND NEW 2019 BMW i8 COUPE
The allure of sustainable driving is poised to enter another new dimension as BMW introduced the first-ever BMW i8 Roadster matching BMW eDrive technology with the Ultimate Driving Machine. The first-ever BMW i8 Roadster takes the BMW i8’s combination of locally emission-free mobility, high-caliber performance and adds the top-down driving experience. The Roadster offers a whole new […]
NISSAN UNVEILS SIX STAR WARS: THE LAST JEDI-INSPIRED SHOW VEHICLES AT 2017 LOS ANGELES AUTO SHOW
Nissan unveiled six Star Wars-themed show vehicles at the Los Angeles Auto Show in celebration of the brand’s ongoing collaboration with Lucasfilm for Star Wars: The Last Jedi. The show vehicles are a dramatic display to highlight Nissan’s expressive designs and the famous characters and crafts from the upcoming film, debuting in theaters Dec. 15. “We’re back […]
CHEVROLET’S TOP TIPS FOR TRANSPORTING YOUR HOLIDAY TREE
The holiday season is upon us and for many that includes a fun-filled trip with family or friends to find the perfect holiday tree. But before your tree-hunting adventure begins, it’s important to be prepared. A recently published AAA survey estimates that in the past three years 20 million Americans did not properly secure their trees to […]
HONDA CR-V HONORED AS MOTOR TREND 2018 SUV OF THE YEAR
Motor Trend has named the ever-popular Honda CR-V as its 2018 SUV of the Year. The 2018 CR-V, which is the second model year of the completely reimagined fifth-generation of Honda’s compact SUV, beat out 25 contenders in an exhaustive evaluation by 11 of Motor Trend’s top editors, writers and testers. The refreshed fourth-generation Honda CR-V […]
ALL-NEW FORD EXPEDITION AND NEW F-150 CLAIM 2018 KELLEY BLUE BOOK BEST BUY AWARDS; FOURTH YEAR IN A ROW FOR F-150
Ford earned top honors from Kelley Blue Book – a leading industry buyer’s guide – for its all-new 2018 Ford Expedition and the new 2018 Ford F-150 – the fourth consecutive year the F-150 has won a Kelley Blue Book Best Buy Award. The annual awards come as the result of a year-long comparative vehicle evaluation and test regimen […]
NEW F-150 NAMED 2018 MOTOR TREND TRUCK OF THE YEAR; FORD FIRST WITH FULL TRUCK LINE BACK-TO-BACK WINS
Ford, America’s truck leader for 40 straight years, has bested all competitors to earn 2018 Motor Trend Truck of the Year honors for the new Ford F-150. This is the fifth win for F-150, and this award follows the all-new Ford Super Duty capturing the award in 2017. “Back-to-back wins for F-150 and […]
SUBARU OF AMERICA CONFIRMS PLAN TO RELEASE LIMITED EDITION MODELS TO COMMEMORATE 50TH ANNIVERSARY
At an automotive media lunch in N.Y., Jeff Walters, Subaru of America VP of Sales, confirmed the company’s plan to release limited edition models to commemorate its 50th anniversary next year. Each vehicle in the Subaru line-up will offer a 50th anniversary edition. The editions will feature a new, common color which will be based […]
2018 MAZDA CX-5 ADDS NUMEROUS UPGRADES AFTER BEING ON SALE JUST NINE MONTHS
The Mazda CX-5 compact crossover SUV continues to win the hearts of critics and customers, with its sales off to a record pace since the second generation went on sale this past spring. For the 2018 model year, Mazda CX-5 is getting even better, employing cylinder-deactivation technology, safety and refinement updates at all trim levels […]
PERIOD-CORRECT LOGOS FOR EARLY CORVETTES NOW AVAILABLE FROM LLOYD MATS
Lloyd Mats, the leader in custom-fit automotive floor mats, has announced the release of 14 C1, C2 and C3 Corvette logos. Perfectly matching the ever-evolving Corvette font and flag logos, the new officially licensed GM logos are model year specific for 1953-1982 Corvettes, and can be applied to all of Lloyd Mats’ popular plush carpet floor models. When the Corvette emerged on the scene in 1953, it set the standard in two-seater sports car performance. Throughout […]
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