On and off-road cars, trucks, motorcycles, and ATVs
The first-ever 2018 Toyota C-HR – a stylish and technology-filled subcompact SUV crossover vehicle — representing a leap forward in design and innovation – is launching with a mischievous and clever marketing campaign for creative instigators. The C-HR, stylish and sleek, has the sportiness to impress thanks to Deputy Chief Engineer, Hiro Koba, who is […]
Bestop, the world’s leading manufacturer of premium Jeep® soft tops and accessories, has added two new versions of the top-selling soft top, the Trektop™ NX. The expanded line includes the fully convertible Trektop™ NX Glide™ and the innovative Trektop™ NX Plus™. Bestop CEO John Larson says, “The addition of the NX Glide and NX Plus […]
Subaru of America, Inc. has announced two new performance models: the 2018 Subaru WRX STI Type RA and 2018 Subaru BRZ tS. Both are performance focused derivatives engineered by Subaru Tecnica International, Inc. specifically for driving enthusiasts. Each vehicle is limited to 500 units and vehicles will arrive at Subaru retailers in early 2018. WRX […]
Nissan today announced that it is making Automatic Emergency Braking (AEB) standard on a projected one million vehicles sold in the United States for model year 2018, including seven of the company’s most popular models – Rogue/Rogue Sport, Altima, Murano, LEAF, Pathfinder, Maxima and Sentra (except manual transmission-equipped and all NISMO versions). AEB (previously known […]
The very first 2017 Honda Civic Type R in the world, Vehicle Identification Number (VIN) 01, will be auctioned online beginning June 7, with all proceeds benefitting the Pediatric Brain Tumor Foundation. The Civic Type R is the fastest, most powerful Honda of all time produced for the U.S. and the first Honda Civic Type […]
Fuel Cell System Manufacturing LLC (FCSM), the joint venture company established by General Motors and Honda for the production of advanced hydrogen fuel cell systems, today revealed its company logo at an event where local elected officials were recognized for helping bring the operation to metro Detroit. Announced on Jan. 30, 2017, FCSM is the […]
Mecum’s first foray into the Nevada spring for a vintage motorcycle auction in Las Vegas was a pronounced success with 339 motorcycles hammering sold June 2-3 for an 80-percent sell-through rate and $4.4 million in overall sales. Highlighted by the $95,000 sale of a gorgeously restored 1950 Vincent Black Shadow (Lot F125), top sales at […]
Highly automated freeway driving by 2020 Level 4 automated driving system for Honda vehicles by 2025 Test drives of Honda AD technology held at R&D center in Japan Honda today announced that it is targeting the year 2025 for the introduction of vehicles with highly-automated driving capability in most driving situations (SAE Level 4). This […]
This summer, Nissan is giving away free fuel at select gas stations in five cities throughout the Northeast to encourage consumers to “Kick Gas” for good and join a growing movement of all-electric vehicle ownership. The promotion demonstrates the freedom of not having to pay for fuel, a feeling that over 100,000 Nissan LEAF owners […]
Today, GMC debuts “Like A Pro,” a new campaign evolving its “We Are Professional Grade” positioning. “Like A Pro” celebrates GMC vehicles and customers — people who passionately live life to a higher standard. The “Like A Pro” campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have […]
