With two years to go until the Olympic and Paralympic Games Tokyo 2020, Toyota today outlined the mobility concept that will become the basis for its Tokyo 2020 Games activities, organized around three main pillars : (1) Mobility for all; (2) Sustainability, centering on the realization of a hydrogen society, with the environment and safety […]
AN ALTERNATIVE TO A WORLD OF ‘MEH’ HYBRIDS – NEW MARKETING CAMPAIGN INTRODUCES ALL-NEW 2019 HONDA INSIGHT
A multi-channel campaign for the all-new 2019 Honda Insight (https://automobiles.honda.com/insight) beginning today, promises a much-needed alternative to its “Meh” hybrid vehicle competition. Similar to the phrase “Blah,” the term “Meh” is a commonly used expression for a lack of excitement. In the new “Fight Mehdiocrity” campaign, (https://honda.us/WorldofMeh) Honda highlights the uniqueness of the all-new Insight, […]
MOPAR DODGE 1320 TOP FUEL DRIVER PRITCHETT ROCKETS TO VICTORY AT DODGE MILE-HIGH NHRA NATIONALS POWERED BY MOPAR
Leah Pritchett captures first win at Dodge Mile-High NHRA Nationals Powered by Mopar in second consecutive final-round appearance at Bandimere Speedway near Denver Victory is Pritchett’s second of year, 11th of career and moves her to third in the standings Don Schumacher Racing Mopar Dodge Funny Car driver Ron Capps earns runner-up finish in third […]
BMW ROLLS INTO STURGIS BUFFALO CHIP® WITH FULL LINEUP OF DEMO BIKES
BMW will offer free demo rides on its full lineup of Touring, Heritage, Adventure, Roadster, and Sportbike models – including the new K 1600 Grand America, the six-cylinder K 1600 B Bagger, and the new single-cylinder G 310 GS enduro. Demos available August 4-11 from 9:00 a.m. to 5:00 p.m. daily (Sign-ups begin at 8:00 […]
2018 MAZDA CX-5 EARNS IIHS TOP SAFETY PICK+ RATING
Mazda North American Operations (MNAO) announced that the 2018 CX-5 was named as a “2018 Top Safety Pick+” recipient, when equipped with the Adaptive Front-Lighting System built after March 2018, by the nonprofit Insurance Institute for Highway Safety (IIHS). At the time of publishing this press release, the 2018 Mazda CX-5 is the only 2018 […]
2019 DODGE CHALLENGER R/T SCAT PACK 1320: BEWARE OF THE ANGRY BEE AT THE DRAG STRIP
Challenger R/T Scat Pack 1320 Is a Drag-oriented, Street-legal Muscle Car Designed With the Grassroots Drag Racer in Mind Named for the quarter-mile distance (1,320 feet), the Challenger R/T Scat Pack 1320 is powered by the stalwart 392 HEMI® V-8 that delivers 485 horsepower and 475 lb.-ft. of torque and is mated to the legendary […]
MARKET N-BRAND HIGH-PERFORMANCE MODEL, AT GERMAN NURBURGRING
Hyundai introduced its high-performance Veloster N model for the U.S. market to an exclusive global media group at the German Nurburgring. Hyundai introduced Veloster N to media as the first of its U.S. N models at the 2018 Detroit Auto Show. Veloster N represents Hyundai’s highest performance vehicle ever for the U.S. market. For this […]
VIDEO: RECORD-BREAKING RUN OF THE I.D. R PIKES PEAK
Volkswagen made motorsport history at the 2018 Pikes Peak International Hill Climb on June 24th. At the wheel of the 500-kW (670 horsepower), fully-electric I.D. R Pikes Peak, Romain Dumas defeated cars powered by conventional drivetrain technology. The 40-year-old’s time of 7:57.148 minutes not only smashed the previous record for electric cars, but […]
KONA IRON MAN EDITION SUV MAKES GLOBAL DEBUT AT 2018 SAN DIEGO COMIC-CON
“My armor’s maneuverable, fast, and lots of fun at parties,” – Tony Stark. In Stark-like fashion, Hyundai today unveiled a special edition Iron Man-inspired Kona SUV on the opening day of San Diego Comic-Con 2018. Taking center stage at the Marvel booth, the Kona Iron Man Edition features both exterior and interior design elements that closely […]
HYUNDAI LOWERS PRICE, INCREASES VALUE ON NEW 2018 SONATA PLUG-IN HYBRID
The refreshed 2018 Hyundai Sonata Plug-In Hybrid (PHEV) adopts the same distinctive design of the recently released Sonata gasoline and Hybrid models while delivering 28 miles of all-electric range, feature enhancements and a lower starting price. The starting price for the 2018 Sonata Hybrid Plug-In is $33,250, a $1,350 reduction from the 2017 model, furthering […]
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