Ram is celebrating its agricultural bonds with a new edition designed specifically for America’s farm families. The 2018 Ram Chassis Cab Harvest Edition is an agricultural market-specific truck and is visually distinguished by two limited-availability colors: Case IH Red and New Holland Blue (Brilliant Black and Bright White also available). “Addressing a direct request from […]
SUBARU LAUNCHES ITS BIGGEST VEHICLE EVER WITH NEW CAMPAIGN THAT HIGHLIGHTS FAMILY, FUN, AND ADVENTURE
Automaker Releases a Series of New Short Form Spots to Bring to Life Everyday Family Tips Subaru of America, Inc. today debuted a new creative campaign centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase the automaker’s latest three-row SUV and give viewers an intimate look into the lives of three […]
TRAIL CONTROL BRINGS OFF-ROAD CRUISE CONTROL TO 2019 F-150 RAPTOR
The upgraded 2019 Ford F-150 Raptor has picked up a new feature – Trail Control. It’s like cruise control for off-road driving. This new innovation manages throttle and braking, allowing drivers to focus on steering through challenging off-road conditions. It makes taking Raptor through the rough stuff more fun than ever. Trail Control can be activated […]
ELECTRIFYING POWER FOR SUPREME DRIVING PLEASURE: THE NEW BMW X5 xDRIVE45e iPERFORMANCE
Efficiency meets supremacy: the drive portfolio of the new BMW X5 is to be extended in the course of 2019 with the addition of a plug-in hybrid system. The new BMW X5 xDrive45e iPerformance combines a model-specific in-line 6-cylinder petrol engine featuring BMW TwinPower Turbo Technology with the very latest BMW eDrive technology. Consistent progress in the area […]
“HEY BMW, NOW WE’RE TALKING!” BMWS ARE ABOUT TO GET A PERSONALITY WITH INTRODUCTION OF NEW IN-CAR PERSONAL ASSISTANT.
The BMW Group announced the introduction of the BMW Intelligent Personal Assistant — a new proprietary in-car AI assistant that will enhance the BMW driving experience. The always on-call technology platform is an intelligent, digital character that responds to the prompt “Hey BMW” and has the ability to serve the driver in a range of […]
THE STAKES ARE HIGH: INSIDE THE TEAM DEVELOPING FORD’S NEW GENERATION OF ELECTRIC VEHICLES
You’d think after 28 years of working for the same company that nothing would surprise me. I’ve been fortunate enough to work for Ford across many amazing teams on many exciting assignments, most recently leading development of the next-generation Mustang. But earlier this year I received a call that would challenge everything I thought I […]
FOUR FCA US VEHICLES NAMED AUTOPACIFIC BEST-IN-CLASS FOR 2018 IDEAL VEHICLE AWARDS
Automotive research and consulting firm AutoPacific, Inc. has announced four FCA US vehicles as segment winners in its 2018 Ideal Vehicle Awards (IVA). The Jeep® Grand Cherokee, Chrysler 300, Dodge Challenger and Fiat 500L were named “Best-in-Class Ideal Mid-Size SUV”, “Best-in-Class Ideal Large Car”, “Best-in-Class Ideal Sporty Car” and “Best-in-Class Ideal Compact Car,” respectively. The 2018 Ideal Vehicle Awards are based […]
CHARTING THE PERFORMANCE OF THE GTI IN AMERICA
A new infographic illustrates the ever increasing performance of each generation of Volkswagen’s GTI. The graphic focuses on the GTI’s American history, celebrating its evolution with an overview of the car’s performance. Charting horsepower, the graphic reveals how the hot hatch has improved from the MkI through today’s MkVII. “As European car enthusiasts, we’ve always appreciated the […]
The Colorado ZR2 Bison joins Chevrolet’s midsize truck lineup as an all-new performance variant. Bison is Chevy’s first collaboration with American Expedition Vehicles (AEV), a premium off-road aftermarket manufacturer. Through constant innovation, Chevy has gained more than a quarter of all midsize truck sales in less than four years in the marketplace. In consecutive years, […]
HYUNDAI ANNOUNCES PRICING FOR REDESIGNED 2019 ELANTRA
Hyundai Motor America has announced pricing for its redesigned 2019 Elantra, starting at $17,100 for the SE model. Entry SE M/T adds rearview camera with five-inch color screen, Bluetooth handsfree phone connectivity, and steering wheel audio controls. Automatic transmission equipped models maintain the same $1,000 price walk as the 2018 model year. The 2019 Elantra […]
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