This fall, Buick will expand the Cascada’s color palette by adding more options based on customer feedback and advanced color trending analysis. Building on a proven color strategy, Buick will add three new exterior colors and two new convertible tops and expand the Sport Touring Dark Effects Package with two additional exterior colors, enhancing customers’ […]
HYUNDAI ELANTRA TOPS SEGMENT IN J.D. POWER TECH-EXPERIENCE STUDY
The J.D. Power 2017 U.S. Tech Experience Index StudySM, named the 2017 Hyundai Elantra highest in overall owner experience with vehicle technology in the compact segment. The study measures owner experience for usage and interaction with driver-centric vehicle technology. The Elantra outperformed the competition in its segment, ranking highest in entertainment, connectivity and smartphone mirroring, as well […]
HONDA TO ADD 300 NEW JOBS, INVEST $267 MILLION TO SUPPORT INCREASED AUTO MANUFACTURING IN OHIO
Associates at Honda of America Mfg., Inc. (HAM) celebrated the start of mass production of the all-new 2018 Honda Accord with an announcement of new investments and jobs to support manufacturing of the 10th generation Accord, America’s best-selling car of the past 41 years. Honda invested $267 million and is adding 300 new jobs to […]
VOLKSWAGEN PUSHES INSTAGRAM TO THE LIMIT WITH FIRST-OF-ITS-KIND EXPERIENCE TO LAUNCH THE ALL-NEW 2018 TIGUAN
Volkswagen of America, Inc., releases “VW Rule the Road,” a first-of-its-kind Instagram experience as part of its integrated campaign to launch the all-new 2018 Tiguan. Introducing a new tagline, “The New King of the Concrete Jungle,” the effort speaks to the model’s more sophisticated and refined design for urbanites. The social experience, “VW Rule the […]
SUBARU RELEASES NEW VIDEOS: FLAT OUT WRX STI TYPE RA NBR SPECIAL SUB-SEVEN MINUTE NURBURGRING LAP AND BEHIND THE SCENES
Subaru of America, Inc. released a new video of the full in-car lap record set by Le Mans driver Richie Stanaway in the Subaru WRX STI Type RA NBR Special at the famous 12.8-mile Nürburgring Nordschleife race track, achieving a time of 6:58.9. The time was achieved using the Nurburgring timing equipment and was officially […]
WORLD’S LARGEST COLLECTOR-CAR AUCTION COMPANY RETURNS TO THE BLUEGRASS STATE
Mecum Auctions, the world’s largest collector-car auction company, is set to return to the Kentucky Exposition Center Sept. 21-23 for Mecum Louisville 2017 with an estimated 700 American muscle cars, classics, Corvettes, Hot Rods, Resto Mods and more to cross the auction block from approximately 20 states, as well as Canada. The inaugural Mecum Louisville […]
PRICED FOR ADVENTURE! ALL-NEW 2018 RAV4 ADVENTURE STARTS AT $27,700
The outdoor adventure bucket list just got longer thanks to the much-anticipated showroom arrival of the 2018 Toyota RAV4 Adventure that adds exclusive exterior styling features with grade-specific interior touches to the RAV4. First revealed at the 2017 Chicago Auto Show, the 2018 RAV4 Adventure slots in between the XLE and SE gas grades. On […]
FORD, VIRGINIA TECH GO UNDERCOVER TO DEVELOP SIGNALS THAT ENABLE AUTONOMOUS VEHICLES TO COMMUNICATE WITH PEOPLE
A simple head nod or hand wave from a driver is usually enough to indicate it’s okay for a pedestrian to cross the street, but in an autonomous vehicle future, how will a self-driving car with no human driver communicate with pedestrians, cyclists or humans operating other cars on the road? Looking to prepare for […]
MOPAR MEGA BLOCK PARTY, DODGE CHALLENGER SRT DEMON MATCH RACES HIGHLIGHT DODGE NHRA NATIONALS
The Mopar Mega Block Party will jump start the Dodge NHRA Nationals for the second consecutive year, with a full slate of fan-friendly activities set for Thursday, September 21, at FirstEnergy Stadium in Reading, Pennsylvania. The free-to-the-public event is scheduled from 4-10 p.m. Eastern and will feature a home run derby, the unveiling of Top […]
BMW C EVOLUTION CHARGES UP NATIONAL DRIVE ELECTRIC WEEK EVENT IN L.A.
Visitors to the National Drive Electric Week Event at Los Angeles State Historic Park will be able to see the latest in two-wheel electric vehicle technology from BMW Motorrad – the 2017 C evolution electric scooter. The world’s first electrically powered premium large scooter is now available at select California BMW Motorrad retailers, and will […]
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