Hyundai introduced its new flagship premium three-row Palisade SUV to U.S. media at its driving introduction in scenic Coeur d’Alene, Idaho. The 2020 Palisade rides on an all-new SUV chassis with exceptional second- and third-row roominess coupled with generous cargo area and reconfiguration flexibility. The Palisade is produced in Ulsan, Korea and is arriving at U.S. dealerships in late June.
“The new 2020 Hyundai Palisade clearly evokes design imagery worthy of Hyundai’s flagship SUV, with new levels of all-road, all-weather capability, technology, safety, roominess and efficiency, all packaged in cutting-edge design,” said Mike O’Brien, vice president of Product, Corporate and Digital Planning, Hyundai Motor America. “This new Hyundai SUV is the ultimate family vehicle for practical, comfortable daily use and memory-making road trips whenever the appeal of the open road should beckon.”
FLAGSHIP SUV DESIGN
“Hyundai Palisade’s exterior and interior design clearly reflect its unique flagship identity with a premium, distinctive and bold road presence,” said SangYup Lee, head of Hyundai’s Design Center. “As the lead for Palisade design, it was a pleasure to work with our global design teams throughout its development and ultimately present this phenomenal product before you today.”
Palisade’s styling conveys dignity with style in an understated theme that demonstrates clear differentiation worthy of a flagship SUV. From the front, a dominant, bold and wide cascading grille clearly represents a premium SUV. Separated composite headlamps and a vertically-connected forward-lighting signature create a strong and distinctive front demeanor, with available LED headlights, LED daytime running lights and LED turn-signal mirrors. A powerful, extended hood profile creates an impressive road presence, while bold C-pillars and a panoramic glass side graphic convey generous third-row spaciousness. Full volume over-fenders and body sides offer muscular detailing. The rear view emphasizes a wide and stable stance via sinuous detailing and a vertical LED rear taillamp design. Panoramic rear glass coupled with a cutaway roof provides a generous sense of spaciousness to rear passengers. Available oversized 20-inch alloy wheels further fill out the Palisade flagship presence.
This design has aerodynamic benefits as well, with a 0.33 coefficient of drag (Cd). Palisade achieves this low drag coefficient with specific design cues that include a fast A-pillar angle, a rear spoiler side garnish, an optimized front cooling area with an extended internal air guide, aero underside panels, and rear wheel aero deflectors.
INTUITIVE UTILITY
The interior design combines a sense of relaxation and comfort creating a serene environment with eight-passenger seating standard for family adventures. Palisade offers two distinct leather types, one of which is a premium, quilted Nappa leather. On the instrument panel, an available smooth woodgrain trim in a wraparound interior design creates a spacious, comfortable ambience. The One-Touch second row seat allows for one-touch operation of the seat forward and out of the way for easy access into and out of the third-row seat. For more convenience, the third row offers power-folding/unfolding and reclining seats. Second-row captain’s chairs are also available with ventilated seating surfaces. Even more, a conversation mirror allows the driver to clearly see passengers in the rear.
Palisade also offers a class-exclusive Blind View Monitor that complements the available Blind Spot Collision Avoidance Assist, which provides easy-to-see body-side views whenever the turn signal is activated. The audio and navigation display is a generous 10.25-inch touchscreen in widescreen format, coupled with a 12.3-inch fully-digital TFT center instrument cluster offering various view modes and differentiated drive mode illumination. Two Bluetooth® devices can be connected simultaneously, with one for a mobile phone connection and the other for audio streaming. The single instrument panel gauge cluster integrated with navigation offers exceptional legibility and ease of use, coupled with an available heads-up display feature. Center console innovations such as shift-by-wire controls free up valuable control space for the features drivers use most. The shift-by-wire system also includes automatic park logic that shifts the vehicle into park when the engine is off and the driver opens the door. Palisade’s center console floating bridge design also frees up convenient storage space underneath the center console control area with driver and passenger access. The interior features up to seven available USB outlets, including front-seatback-based USB outlets for the second row occupants and mini-pockets for digital devices of all kinds. Up to 16 cup holders means there’s always a place to stow a beverage at any seating position. Seatbelt connection notification to the driver is active in every seating position.
Palisade also features an industry-first, innovative new roof vent diffuser design that provides either a focused, partially-diffused or fully-diffused stream of air to rear passengers. This new diffuser vent design provides quieter rear air conditioning airflow, draft-free operation, more uniform distribution of air and the capability for a focused stream of air whenever desired.
Palisade offers abundant technology, including Hyundai’s latest navigation system, as well as standard Android Auto™ and Apple CarPlay™. To eliminate the need for a charging cord, there’s an available Qi wireless charging pad for compatible Android devices as well as recent Apple iPhones. When it comes to audio technology, the available premium sound system is well-suited to the Palisade’s upscale interior. The Harman Kardon® audio system features Clari-Fi™ and QuantumLogic™ Surround Sound technology. Clari–Fi works in real-time to rebuild audio details lost in digitally-compressed music, while QuantumLogic™ extracts signals from the original recording and redistributes them into an authentic, multidimensional soundstage for playback that is clear, refined and full of detail. The result is a more robust and enjoyable on-road listening experience.
HEADS-UP DISPLAY
Taking inspiration from aircraft technology, Palisade’s available Heads-Up Display (HUD) projects a virtual image onto the windshield, helping the driver to better keep his or her eyes on the road. The feature uses a system of mirrors combined with a full-color TFT LCD display and features adjustable brightness to improve daytime and nighttime visibility. Driving information such as speed, Smart Cruise Control status, navigation, Blind-Spot Collision Avoidance Assist, Forward Collision-Avoidance Assist, speed limits, Lane Following Assist and audio system data is projected at an ideal virtual distance for maximum legibility.
Palisade also offers a sophisticated Driver Talk in-car intercom system. This system allows the driver to communicate separately with the second and/or third rows of the vehicle via the Palisade audio system in a conversation mode. The system also includes a Rear Seat Quiet Mode that allows the driver’s row to listen to their selected audio without that same audio being transmitted to the second- and third-row audio speakers, so that potentially sleeping passengers will not be disturbed.
Palisade design seeks a very high perception of openness and exceptional visibility with a large, fixed-glass rear sunroof opening, wide rear seating rows and a generous, reconfigurable rear cargo area. All rear access areas have been ergonomically designed for ease of family access, with an available power rear-folding, unfolding and reclining third-row seatback. Palisade is larger in every exterior dimension than Santa Fe XL and Toyota Highlander.
HYUNDAI MOTOR AMERICA
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide, with the majority sold in the U.S. built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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