On and off-road cars, trucks, motorcycles, and ATVs
The BMW Group announced the introduction of the BMW Intelligent Personal Assistant — a new proprietary in-car AI assistant that will enhance the BMW driving experience. The always on-call technology platform is an intelligent, digital character that responds to the prompt “Hey BMW” and has the ability to serve the driver in a range of […]
You’d think after 28 years of working for the same company that nothing would surprise me. I’ve been fortunate enough to work for Ford across many amazing teams on many exciting assignments, most recently leading development of the next-generation Mustang. But earlier this year I received a call that would challenge everything I thought I […]
